The product introduction : “Quartier Perse” is a Persian restaurant located in Montreal, Canada. The website of this restaurant needs to be redesigned. We made it. Then let's go!
Project duration : April-May 2021
The problem: Poor and very bad designed website in many aspects.
The goals: Redesign the user friendly website to attract more customers .
My role and Responsibilities: As a UX/UI designer I did user research, wireframing, prototyping, usability studies.
Redesign Process
Storyboard
Heuristic Evaluation
Competitive Analysis
Open Card Sorting
Card Sorting & Interview Result :
Online order is necessary for users.
To avoid wasting time, users prefer to reserve a table in advance.
The menu design should be based on food categories.
Social media icons on the home page.
Opening Times in the footer.Address in home page.
Most users prefer a minimal & organized home page.
It´s important for customers know about prices before ordering.
Most users prefer to see photos of food in menu.
Menu should be first feature on the home page
SWOT
Strength :
Localized taste
Events Option
Phone number & address in homepage
Review box
Weaknesses :
Low Quality images
No reservation option
Menu whitout prices
Disabled catering
Too noisy inviroment
Expensive prices
Opportunities :
Add social media icons such as Instagram, mobile App, … in homepage
Add delivery and reservation option
High quality photos
Threats :
Competitors are located nearby (specially other Persian restaurants: Yas, Bonab, Behesht, Khorasan).
Competitors offer cheaper prices with better and authentic foods. Competitors offer Reservation, delivery & takeaway.
